Roused by strikingly confident women, who dare to live out loud and make their own rules. Always Red is a scent that encourages women to be bold, passionate and sensual.

 Commending Elizabeth Arden’s heritage by celebrating a New York state of mind, the clip is a little insight into my life between Sydney and New York.

I make my own rules in both love and in business. All in, All the time. Always Red.

DIRECTED by Sybil Steele 

DIRECTOR of PHOTOGRAPHY Paul De Luna

BEAUTY by Stojanka Bulic AND Rebecca Restepo