Hair brand OGX asked me to create some content that was inspired by some of their products, at first I thought this to be extremely hard – How do you turn hair products into a fashion editorial? Turns out it was much easier then I could have ever imagined, I simply had to open the bottle of the Coconut Milk shampoo!
The smell instantly transported me straight back to all of my summer holidays. Basking in the sun, wearing nothing but swimsuits and crispy white outfits, paying minimal attention to hair and make up. Yes – this wave of inspiration all came from one whiff.
Now we have the look sorted, can we actually go on a tropical holiday? I’ll bring the shampoo and conditioner.